Saturday, January 12, 2019

Barclays puts BBH on alert as it calls ad agency review - The Drum

Barclays is set to review its advertising business after 17 years with BBH London, putting the multimillion pound account up for grabs.

BBH won Barclays from Leagas Delaney without a pitch in 2001. Under its watch, the brand has run celebrity-fronted ads as well as spots designed to educate customers on digital banking and cybersecurity.

The news comes as Barclays continues to undergo a period of change internally, with longtime head of media Nicola Shepherd-Banks having departed in mid-2018 for AnalogFolk. She was replaced by Thomas Green, who formerly served as client director for WPP agency Maxus.

Following Shepherd-Bank's departure, Barclays switched up its media business last September; ending its three-year relationship with Maxus and moving planning and buying responsibilities to OMD.

Then after a surprise review last year the company's credit card unit, Barclaycard moved its ad business out of Iris and AKQA, appointing Droga5 as its lead creative agency.

The Drum has reached out to BBH and Barclays for further information on the media review.

This story is developing further coverage will follow.


No comments:

Post a Comment

Transition team begins work with Barclaycard employees - Lewiston Sun Journal

WILTON — Those affected by the loss of the town’s largest employer will be offered help with resume preparation and workforce training works...