Thursday, November 29, 2018

Costa Coffee and Barclaycard launch contactless reusable cup - Packaging News

Powered by bPay by Barclaycard contactless payment technology, ‘Clever Cup’ Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment element online or using the dedicated bPay app, available on iPhone and Android devices.

Sold in packaging made from recycled coffee cups, the Clever Cup features a silicone base and contactless chip, which is detachable for ease of washing.

The technology within the cup can be used wherever customers see the contactless symbol and not just Costa Coffee stores.

Jason Cotta, managing director at Costa Coffee, said: “Whilst we are committed to ensuring more takeaway coffee cups are recovered and recycled we also want to incentivise and reward customers who help reduce the number of takeaway cups being wasted. We already offer a 25p discount on hot drinks in all our stores for customers using reusable cups, and hope the innovative Clever Cup will become an additional incentive for increasing the use of reusable cups.”

Rob Morgan, head of sales and partnerships, at Barclays added: “Today’s shoppers are looking for seamless and ‘to hand’ ways to pay. Our wearable chip technology allows almost any accessory to be transformed into a smart payment device, unlocking the benefits of speed and ease in everyday purchases. We’re proud to be working with Costa Coffee to give the UK another compelling reason to carry a reusable cup as part of their daily routine.”


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